February 2012
3 posts
3 tags
Pushing your consumers' buttons - A brilliant...
There exists a paradox between what consumers want from a brands social media channels and what the business thinks the consumer wants. This detailed but very worth reading report identifies (and quantifies) those differences. Well worth a read:
From Social Media to Social CRM, IBM Institute for Business Value
View more documents from IBM Danmark ApS
You can also read the second part of the...
5 tags
Why you now really need a Google Plus page for...
You may not have realised it but the most popular search engine, Google, has made big changes over the past few weeks, the most significant being the integration of Google Plus (Google+) post into your everyday Google search results.
Why is this significant for a business? Well, in the past when you posted something to your business Facebook page, for example, the content wouldn’t appear in Google...
4 tags
Not another Facebook change! Introducing the...
If we hear one recurrent gripe about Facebook, it’s that ‘it keeps bloody changing!’
Facebook’s latest change is the introduction of theTimeline. This has come just before Facebook has gone public and is a completely new way of displaying your personal profile.
What the Timeline does is turns Facebook into more of a micro-blogging platform (like Tumblr and Posterous) and less like the social...
