I was delighted to be asked to speak to some ACCA accountants last Friday at the Swansea event “Harnessing the power of Social Media” and I thought I’d share with the presentation and some of the notes.
The presentation looked at some reasons accountants should be using Facebook and some methods for utilising it. There was also a brief look at the other existing and emergent social media platforms out there too.
You can also read the notes that go with this presentation here:
Top Tips for using Facebook for Accountants - Presentation notes
If you have any questions please feel free to get in touch:
Rob Court - Mogi Marketing
If we hear one recurrent gripe about Facebook, it’s that ‘it keeps bloody changing!’
Facebook’s latest change is the introduction of theTimeline. This has come just before Facebook has gone public and is a completely new way of displaying your personal profile.
What the Timeline does is turns Facebook into more of a micro-blogging platform (like Tumblr and Posterous) and less like the social network sites we’ve grown accustomed too. You can see past conversations more easily and also it feels more like a personal webpage because of a large canvas image at the top of the page.
Facebook says: “Timeline is a feature that turns users’ personal profiles into virtual scrapbooks”.
In addition, Facebook has launched Timeline Apps which allow something called ‘frictionless sharing’; the automatic updating of your timeline as you interact with media.
The development of more apps won’t mean much to the majority of us at the moment but what these apps will allow us to do is comment and share even more seamlessly with media such as the videos we’re watching, music we’re listening too and the places we’ve been. The concept is also behind the rebirth of MySpace who will be launching MySpace TV through Panasonic Televisions.
In our opinion the rolling out of the new Timeline isn’t negative a negative change as it’s now easier to find old posts and it feels more like a personal diary, although I can see some people might wish that moments in their past weren’t so easy to find!
Oh, and just in case you wondered if there’s a way of keeping your existing profile?
The answer is no. ;-)
Watch a Facebook video to find out more about the Timeline or read another article on Frictionless sharing (coming soon).
Welcome to Mogi Marketing (pronounced ‘mow-ghee’ just in case you thought we are affiliated with cats in some way!)
Mogi Marketing is a digital marketing agency specialising in getting your business, project, product or service seen by the online world.
It’s always tough writing that very first blog post so I thought we’d give you a day in the life ‘snap-shot’ of what we’re doing today and that will kind of sum up what we do.
Before the first cup of coffee
One of our clients has asked us to write a blog post as part of a series where we publicise the range of their products from A-Z over the next few months (they have 60+ products!) Once it’s live we’ll push the blog post to Facebook, Twitter and their other social media channels and bookmark it on social bookmarking sites to improve their SEO.
After a cup of tea and a biscuit
Social media is a great way to get the word out about something new so today we are writing a proposal document for a competition to attract mountain bikers to the new Cognation website (due to go live at the end of the year) on behalf of Neath Port Talbot Council. It will most likely be a run on their Facebook page with a sign-up form on their website.
After lunch
Working for the Welsh Assembly and the Welsh Local Government Association (WLGA) Mogi has put together an e-newsletter to publicise the latest content on the 21st Century School website. This involves ensuring it is translated into Welsh and all the content is correct on the website.
As you can see lot’s happens even on a Friday!
