The Ministry of Good Ideas

Social, Comms and Marketing Blog

Pushing your consumers’ buttons - A brilliant report from IBM

There exists a paradox between what consumers want from a brands social media channels and what the business thinks the consumer wants. This detailed but very worth reading report identifies (and quantifies) those differences. Well worth a read:

From Social Media to Social CRM, IBM Institute for Business Value
View more documents from IBM Danmark ApS
You can also read the second part of the report and watch a video using the link below:

(Source: www-935.ibm.com)

How Social Media Affects Content Relevance in Search

Social media is changing how search engines rank web pages this article looks at how. One of the most intersting bits of research revealed:

…tweets and Google+ shares dramatically affected the rank of new, previously unindexed content. The results in most cases were nearly instant.

Here’s a bit more about the article:

How Social Media Affects Content Relevance in Search

Shane Snow is co-founder of Contently.com, an “agile publishing” platform for brands-turned-publishers and freelance journalists. Old school SEO pros cover your ears, or be prepared to adapt your craft: Search engines are changing, and social media is a huge part of that change.